This is from BBC News South West Wales. I am so glad that Primark (or Pre-Marchey as I like to pronounce it) apologised! Half my wardrobe and most of my son’s comes from there and I’d be stuffed if I had to boycott it!
A High Street clothes chain has apologised after a mother claims she was told to use a changing room or leave the shop while breastfeeding.
Aimee Edwards of Bridgend said she was issued with an “ultimatum” in a Swansea branch of Primark.
The mother-of-four was so angry she left her shopping and walked out.
Primark said there supervisor had wanted to ensure Mrs Edwards was comfortable but that it regretted any upset.
It said customers were welcome to breastfeed in its stores and it would remind staff of company policy.
Mrs Edwards, 24, said she was feeding her four-week-old son George when the worker approached.
“A woman shop assistant said if I wanted to breastfeed I had to go in the changing rooms or leave the store,” she added.
“She said it was offending other customers, but there were hardly any other shoppers near me.
“I thought she was joking at first as I have never had a problem in any other shop before.”
She was shopping with her husband Ben and their children Ruby, three, and Morgan, 20 months, when baby George needed feeding.
Mrs Edwards said: “It’s natural for a mum to feed her baby.
“I was with my daughter and I want her to grow up thinking it is a natural part of life.
“I have breast fed all my children and I have never had this reaction.
“I put my shopping down and left the store.
“I think it’s disgusting that I was doing something natural and I was faced with an ultimatum.”
A Primark spokeswoman said: “A supervisor in Primark Swansea approached a customer who was breastfeeding in the store and offered her the use of a fitting room cubicle which she felt would be more comfortable and would afford some privacy.
“Unfortunately, she inadvertently caused offence to the customer who mistakenly perceived that she was not welcome to breastfeed in the store.
“It was not the supervisor’s intention to cause any offence, rather to offer assistance.
“However, we sincerely regret any upset this incident may have caused and have taken steps to ensure the company policy on breastfeeding is better understood by all Primark employees.
“Primark customers are welcome to breastfeed whilst shopping in our stores should they wish to do so.
“If any customer requires privacy for this purpose, every effort will be made to accommodate this request where possible.”
28 September 2010 Last updated at 12:51