This is from BBC News South West Wales. I am so glad that Primark (or Pre-Marchey as I like to pronounce it) apologised! Half my wardrobe and most of my son’s comes from there and I’d be stuffed if I had to boycott it!
“Aimee Edwards said she had breastfed all four of her children and never had a problem beforeA High Street clothes chain has apologised after a mother claims she was told to use a changing room or leave the shop while breastfeeding.
Aimee Edwards of Bridgend said she was issued with an “ultimatum” in a Swansea branch of Primark.
The mother-of-four was so angry she left her shopping and walked out.
Primark said there supervisor had wanted to ensure Mrs Edwards was comfortable but that it regretted any upset.
It said customers were welcome to breastfeed in its stores and it would remind staff of company policy.
Mrs Edwards, 24, said she was feeding her four-week-old son George when the worker approached.
“A woman shop assistant said if I wanted to breastfeed I had to go in the changing rooms or leave the store,” she added.
“She said it was offending other customers, but there were hardly any other shoppers near me.
“I thought she was joking at first as I have never had a problem in any other shop before.”
She was shopping with her husband Ben and their children Ruby, three, and Morgan, 20 months, when baby George needed feeding.
Mrs Edwards said: “It’s natural for a mum to feed her baby.
“I was with my daughter and I want her to grow up thinking it is a natural part of life.
“I have breast fed all my children and I have never had this reaction.
“I put my shopping down and left the store.
“I think it’s disgusting that I was doing something natural and I was faced with an ultimatum.”
A Primark spokeswoman said: “A supervisor in Primark Swansea approached a customer who was breastfeeding in the store and offered her the use of a fitting room cubicle which she felt would be more comfortable and would afford some privacy.
“Unfortunately, she inadvertently caused offence to the customer who mistakenly perceived that she was not welcome to breastfeed in the store.
“It was not the supervisor’s intention to cause any offence, rather to offer assistance.
“However, we sincerely regret any upset this incident may have caused and have taken steps to ensure the company policy on breastfeeding is better understood by all Primark employees.
“Primark customers are welcome to breastfeed whilst shopping in our stores should they wish to do so.
“If any customer requires privacy for this purpose, every effort will be made to accommodate this request where possible.”
http://www.bbc.co.uk/news/uk-wales-south-west-wales-11427171
28 September 2010 Last updated at 12:51
Mummy Milk Rocks – Shopping Bag 
Care Instructions – Shopping Bag 
Any Old Cow – Shopping Bag 
The old “it would be more comfortable for you” line. I have been given that one too after being asked to move while feeding in the foyer/reception of the Reebok club gym at Canary Wharf, London. When I explained that I was perfectly comfortable where I was, I was then told that I was causing a fire hazard as if there was a fire everyone would need to exit. Well obviously if there was a fire, the feed would be over! And, I was sitting in an armchair, and there was plenty of space, it wasn’t like I was blocking the way. Then, it was, “well we want to make it more comfortable for everyone”. Right….
Like or Dislike:
0 
0
I think it’s a public place, not your own home, you should at least check with staff if it’s ok. There are places that have the facilities, I would not like to be shopping and have to watch someone get her tits out.
That said if Primark are so concerned they should provide proper baby changing/feeding rooms, although most of their customers are chavs used to stripping in public.
p.s never use the changing rooms there, full of pick pockets – seriously, keep your purse in your hand!
Like or Dislike:
0 
0
@Tracy
It doesn’t matter if it’s a public place. The equality act of 2010 made it illegal for a woman to suffer any discrimination or harrassment when breastfeeding in public. No staff member or company has the right to say you cannot feed your child, even though it is their premises, and in fact to do so is illegal.
Like or Dislike:
0 
0