I’m really happy to introduce a new business as a new Lactivist sponsor.
The Birthing Shirt Company is run by designer Lindsey Benson who is also a proud mother of two boys. They join the band of Lactivist Friendly Businesses that help keep Lactivist running.
Lindsey said:
“Before I gave birth to my first son I had a very hard time deciding what exactly I was supposed to wear whilst giving birth. I was at my most comfortable and relaxed in a T-shirt and leggings, but leggings wouldn’t work for the baby’s delivery and a regular T-shirt wasn’t long enough to cover my modesty! Obviously during labour the most important thing is the health of mother and baby, and there is very little room for vanity, but I realised through my own experiences that it is natural to worry about exposing oneself to others and I wanted a birthing shirt that would give me confidence and a feeling of calm through this serious yet wonderful event.”She talked to lots of mums and came up with a list of requirements for the perfect shirt:
- Loose so it would be easy to move in an active birth
- In a practical dark colour, as things can get messy!
- Easy to pop down on the front for breastfeeding, skin-to-skin and kangaroo care
- Long enough so that walking about wouldn’t expose us
- Short sleeved for cooling but upper arm coverage for comfort
- Cut for an expanding bump as regular T-shirts ride up at the front
- Made in a soft, stretchy, durable fabric that wouldn’t make us sweat
- Styled to make us look good to feel good
- Ultimately a shirt that would help not hinder us during delivery
After a lot of research she Lindsey came up with the perfect fabric: Bamboo!
Bamboo grass is the fastest growing plant in the world and requires very few pesticides, making it really eco-friendly. Bamboo is much softer than cotton (like cashmere). It is also breathable and hypo-allergenic with unique anti-bacterial and deodorising properties. It absorbs and evaporates sweat, and its insulating qualities mean it keeps you warm on cold days but will cool you down in warmer weather.
One of the key aims of the shirt is to make skin-to-skin easier, both immediately after birth and beyond, and thus having a positive effect on promoting bonding and aiding breastfeeding. The birthing shirt has also been designed as really practical nursing nightwear with an extended pop down front for easy access for aiding night feeds.
And although The Birthing Shirt is a new business it has already been shortlisted for a ‘Loved by Parents Award’ for Best Product for Breastfeeding which we are very proud of.
You can read more about the Birthing Shirt at www.thebirthingshirtcompany.com and you can also buy them through the NCT shop
And at the moment there is a special offer on the website – £12 off when purchasing 2 birthing shirts.
You can also find The Birthing Shirt Company on
www.facebook.com/thebirthingshirtcompany and www.twitter.com/TheBirthShirtCo
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