This is such a clever idea! If you have ever trawled the shops trying to find something that looks good, keeps you decent and warm whilst breastfeeding and doesn’t cost a fortune you are bound to love this site!
MilkChic is the brainchild of Mel, who is a mum of one very happy, still breastfed in the evenings, 15 month old girl and a also stepmum to 2 great kids aged 10 and 17.
MilkChic is a shopping directory for nursing mothers, highlighting chic, affordable clothing in UK high street stores which works for breastfeeding.
It is a website born of frustration – there is so much lovely maternity wear on the high street but nothing for breastfeeding, and all the nursing clothes Mel found online either cost a fortune or just looked ugly.
It took Mel 6 months to figure out which clothes worked for her and longer to find clothes that looked good as well as functioned. Many mums have already given up feeding at this point and she feels that practicalities like discreet clothing have a big impact on how long mothers choose to breastfeed for. Choosing to breastfeed shouldn’t mean that you can’t wear clothes that make you feel good – MilkChic thinks breastfeeding mummys are yummy mummys!
MilkChic features videos of discreet feeding techniques for mums who are worried about feeding in public, instructions to customise your own nursing vests and a breastfeeding fashion blog.
Current retailers featured are: Agent Provocateur, Amazon, ASOS, BHS, Boden, Dorothy Perkins, George@Asda, Laura Ashley, Marks & Spencer, Miss Selfridge, New Look, Peacocks, Phase Eight, TopShop and Wallis, with more being added all the time.
Any questions / requests / comments to firstname.lastname@example.org