Mum Keira O’Mara created Mamascarf following her own experiences of breastfeeding in public, always trying to cover up but finding nothing worked (she wanted to be able to see her baby, for him not to overheat, and to have something that he couldn’t pull off!). In addition to this she suffered from arm ache without support cushions. Mamascarf was born!
Keira wants women to feel confident and comfortable breastfeeding wherever they are and Mamascarf is there to help those who might not feel confident about breastfeeding in public. She counts several celebrity mums as fans, including Melanie C who said “I was very self conscious about needing to breast feed in public places but Mamascarf is simple, stylish and the perfect solution”.
Mamascarf is available from www.mamascarf.co.uk for £15.99. If you are quick and email firstname.lastname@example.org before the 25th July 2009 you can get a 10% discount by quoting ‘lactivist discount’.