This email is from Baby Milk Action. If you see anything dodgy pleaseuse this link to report it:
http://www.babyfeedinglawgroup.org.uk/monitoring.html
“1 am sending you this email as I think you have reported examples of baby food companies pushing their products in questionable ways to the Baby Feeding Law Group (BFLG) monitoring project in the UK. I am hoping you can help with providing further information.
We are aiming to produce the monitoring reports every three months and it is time to finish the latest. I am particularly looking for help from people who can check the current parenting, celebrity and health worker magazines/journals and send me scans of all formula advertisements. Please let me know if you are interested and which magazines you are able to monitor so I can avoid duplicated effort.
The reports are proving to be effective in exposing aggressive marketing. We submitted evidence to the UN Committee on the Rights of the Child when it was evaluating the UK and it stated in October:
“The Committee, while appreciating the progress made in recent years in the promotion and support of breastfeeding in the State party, it is concerned that implementation of the International Code of Marketing of Breastmilk Substitutes continues to be inadequate and that aggressive promotion of breastmilk substitutes remains common.”
There is still much to be done to persuade the government to act, however. Three weeks after that report, the Advertising Standards Authority responded by clearing Danone’s advertisement for Cow & Gate formula – the one featuring laughing babies.
The reports also go to Trading Standards home authorities and the government’s panel reviewing the law. Everything submitted to us will go into our database and we will put what we can in the report. Please do let me know if you can help.
mikebrady@babymilkaction.org “
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