Thank you to Ruth for telling us about this on the Lactivist Facebook Page.
NHS Eastern and Coastal Kent have had an extraordinary response to their ‘Keep calm and carry on Breastfeeding’ campaign.
The purpose of the campaign is to drive home the message that it’s now illegal to ask someone to stop breastfeeding in public, and that women who wish to breastfeed should keep calm and carry on.
Breastfeeding has many health benefits for both mum and baby – including reducing the risk of breast cancer.
Breastfed babies are also less likely to suffer from asthma, eczema, allergies and diabetes in later life, and require less medical treatment and hospitalisation than bottle fed babies.
Want to spread the word?
The ‘Keep calm and carry on breastfeeding’ artwork can be downloaded and used by anyone who wants to create a poster, t-shirt, mug – or any other way to spread the word about breastfeeding.