Cow&Gate want mummy bloggers to do their marketing for them. They’re promoting a product – follow-on milk for 1 yr olds – in order to increase brand visibility of all their milks including infant formula.
It is illegal to promote infant formula (for babies under 6 months) but follow on formula has been created to get around that loophole. There is no need for the stuff at all. The world health organisation recommends exclusive breastfeeding to 6 months then continuing breastfeeding until at least the age of 2 while introducing solids. It doesn’t recommend fake milk.
“Cow & Gate are among a number of babymilk companies who regularly violate the WHO code of conduct which was produced to regulate the marketing of babymilk formulas in developing countries.
Unigate associate company Nutricia is listed as a frequent violator of the WHO Code by promoting baby milk in healthcare facilities and to health workers, and giving free samples or supplies.
Their Cow & Gate Plus products used pictures of babies on labelling in Sierra Leone in 1990, and carried no health warning or reference to advice from health workers.”
You can see more recent violations of the code here – http://www.babyfeedinglawgroup.org.uk/monitoring/monreportcandg.html“In 2010 Nestle tried a similar thing by inviting 20 bloggers to become part of the “Nestle Family”. At least one of the bloggers initially invited to the event reportedly declined the invitation based on Nestle’s history as one of the four most boycotted companies in the world. The Nestle boycott began in the 1970′s, fueled in large part by Nestle’s alleged ongoing violations of the WHO International Code of Marketing of Breast-milk Substitutes. However, many bloggers accepted the Nestle Family invitation, which sparked an intense debate across Twitter and the blogosphere regarding unethical sponsorships and blogger integrity.” (http://sheposts.com/content/blogher-10-picks-nestle-sponsorship-what-will-boycotters-do)
The paragraph above is a direct cut and paste from http://sheposts.com/content/blogher-10-picks-nestle-sponsorship-what-will-boycotters-do
Thank you so much to R who flagged this up to Lactivist.
I agree with her that it would be wonderful if bloggers could make this backfire for Danone who own C&G and are now nearly as big as Nestle worldwide in formula sales.