“Calling all breastfeeding Mothers in London (and beyond) – we need your help! On Wednesday 10th October 2012, New York based DIS Magazine will be holding a photo shoot at the Frieze Art Fair in London (http://www.friezefoundation.org/commissions/detail/dis-magazine/).
DIS magazine are looking for as many breastfeeding women and their babies/toddlers as possible to take part in the shoot in Regent’s Park. The style of the shoot will be a large group of mothers sat at the art fair breastfeeding their babies (or toddlers!) with the gallery/ artwork as the backdrop.
They are aiming for the image to look natural, showing women caring for their babies and for the impact to come from the sheer number of women who are participating (think flash mob… excuse the pun!). We are assured by the editors there will be no provocative images like the Time magazine cover and all images produced will show breastfeeding in a positive light. They are hoping to achieve a scene like this: http://www.youtube.com/watch?v=36GDuLxX0lI
The fair is indoors and is warm and dry with nice toilet facilities and baby changing areas. There are also cafes and restaurants so you will be able to get refreshments for yourselves and any older babies/ children – who are also welcome to attend. The
breastfeeding images are a crucial part of the magazines final project and this is also an excellent opportunity for us to get some positive publicity for breastfeeding… plus a very exciting chance to potentially have you and your baby’s photograph in a top New York art magazine’s exhibition for the world to see!
We will be meeting by the entrance to the Frieze Art Fair at around 8.15am. The shoot will start at 8.30am and will finish no later than10.30am. Our contact on the day will be Hannah Tindle – firstname.lastname@example.org – apologies for the early start but this was the only time allocated by the fair organizers.
If you are interested but still have some questions, please do feel free to contact me (Kim Wilmshurst – breastfeeding mother/ no exciting job title!) email@example.com or you can e-mail Hannah at the address above. Or you can join the event on facebook athttp://www.facebook.com/events/171934596276566/ and post any questions on the wall.
Alternatively, if you wish to confirm your attendance, please e-mail a clear photograph of yourself to the producer of the shoot Natalie Stranescu at firstname.lastname@example.org so that she can arrange to have a pass made for you to gain entrance to Frieze Art Fair.”
The facebook page is https://www.facebook.com/events/171934596276566/
The fair is over the 11th – 14th of October.
If you would like to find out more information about the project, please take a look at the links below:
I got this email today which I am happy to share. I am no longer breastfeeding but I’m happy to promote it through Lactivist and to help co-ordinate something:
“My name is Hannah and I am writing on behalf of the editors of New York based DIS Magazine who have been commissioned to deliver a major project at the renowned Frieze Art Fair in London this October. The project is composed of a number of photo shoots using the fair itself as a backdrop and will culminate in a series of selected images. We are looking for a group of breast feeding women – a flash mob - to take part in the shoot in Regent’s Park and we were wondering if this is something women at the Lactivist would be interested in taking part in?
DIS is one of the most revered online publications in the art world and this will be our first visit to London to collaborate with Frieze. The fair itself receives thousands of visitors every year, with work being shown by 175 galleries from all over the world. The Frieze Projects are high profile events at the fair, receiving national and international print and broadcast media attention – which I thought would be a nice platform for your cause.
The fair is over the 11th – 14th of October and we can negotiate as to which day is most convenient for you.
If you would like to find out more information about the project, please take a look at the links below:
I hope to hear from you soon.
My contact detail for those who are interested is email@example.com or if they would prefer to talk it over via phone my mobile is: 07940403601.
This is from Eva who owns Born, one of our lovely Lactivist sponsors. Many of the small companies who support Lactivist and help keep it running are also campaigners and passionate about breastfeeding. Eva from Born is one of those people, please take a second to sign the petition and to share it.
“As the owner of a nursery store, as well as being the person that completes the VAT returns, I am very aware of how much we pay in VAT to HMRC on behalf of our customers. VAT is charged on what the Government deems non-essential items and luxuries, so baby clothing, nappies and books are Zero rated for VAT, whilst pretty much everything else has 20% VAT incorporated into the retail price.
In the past, campaigners have managed to get the VAT rate on menstrual products such as disposable towels, tampons, washable pads and Mooncups down to 5% (after campaigning for zero VAT status), as these items are essential and not something you would buy for ‘fun’. The same reduction in VAT happened to baby and child car seats after lobbying by the industry and consumer support. What this petition is asking for is a similar consideration to be applied to all items that are only purchased to support mothers in providing babies with breastmilk.
Rather than 5% VAT I would like these items to be Zero rated for VAT, because breast milk is food. All other essential foods are zero rated for VAT, as are formula milks and other animal and plant milks.
If you too would like to see the VAT rate of breastfeeding essentials brought down to Zero please sign my petition at.
This is from the facebook event Bristol Mother Suckers- https://www.facebook.com/events/466574703369820/
I can’t be there but Eva from Born on Gloucester Rd will be bringing free Lactivist badges and info leaflets to giveaway. Lisa Lactivist
“JOIN US FOR A FLASHMOB/SIT IN ON WEDNESDAY 12PM.
The Park cafe on bottom park st
here is the reason we are doing this…
Yesterday I was sitting in a Cafe discreetly feeding Sasha and was asked to move into the corner as I was being impolite. I was so shocked and stupidly I just moved but as I sat there I got more annoyed/ angry. As I was leaving a woman walked in with a newborn and I said, ” just so you know you will be asked to sit in the corner to feed”. The couple then left the cafe. I was walking up Park St and a black Audi pulled over violently and a woman screamed at me from her window to ” Never f….ing come to her cafe again and get your tits out and not to tell other people not to come here”
I was scared and shocked at this and started to cry and in my angry I replied, ” You have no idea what’s coming”. The couple behind me were very kind, the guy actually works for a legal firm and said I would have a harassment case against this woman, I have her details. He returned to the shop and basically gave them a telling off. I have spoken to the police and I do have a case against her and she could be arrested but I have chosen not to go down that stressful and time consuming route. I am rather busy parenting and returning to work in August.
I would however like to do more than just have some community officers go and tell her off, which is going to happen. I would like suggestions on further action to be taken? I am fine now but if this happened to someone just starting to feed it would really knock their confidence and I think it’s just wrong. I am thinking of doing a breast feeding sit in with as many mother’s as I can gather to show that this kind of behaviour is not OK. I may also call the local paper and see if they would cover it.
Please send through any ideas of action to be taken or let me know if you would come and invite all your fellow Mother’s to come.
Pleases post ideas/thoughts on the wall of the facebook event and spread the word
the cafe is The Park cafe on bottom park st
There is more info on this Babycentre thread - http://community.babycentre.co.uk/post/a19869315/breastfeeding_mum_verbally_abused_for_feeding_in_public?cpg=1&csi=2080448236&pd=1
The idea behind these flyers (which were written collaboratively by Lactivist readers on the Facebook page ) is to help promote breastfeeding in places where we might want to breastfeed in public.
You can get some ready printed by emailing me firstname.lastname@example.org with your address and I’ll send you some. They are paid for with profits from sales of Lactivist t-shirts so I’d appreciate any contribution towards postage, just £1 will make a difference and help keep Lactivist running -
Please remember Lactivist is based in the UK so if you do want some and you are outside Europe please add some extra for postage.
Or, if you want to print them off yourself you can right click and save the image and they are here as PDFs!
This is a set of 3 25mm badges.
The first one is in a Home Front World War 2 style and it says ‘Keep calm, carry on breastfeeding’.
The second one is the international breastfeeding logo in red white and blue.
The third one has the international breastfeeding logo and the words ‘Keep Britain Breast Feeding’
Not suitable for small children (under 3) because the pin at the back is sharp.
£3 for the set from www.lactivist.co.uk
BREAKING NEWS from http://formulafree.com/pages/FacebookDebate.htm
Facebook is a very resourceful place for social and business networking. However as most people have heard through the media lately, Facebook has removed profile pictures of breastfeeding.
While there are many opinions about repeated removals and no attempt by Facebook to accept the breastfeeding photos, I thought WHY?!? Why is it a big deal? Why would Facebook remove nursing photographs (most of which barley show any breast)?
The researched and factual answer is:
A Facebook Shareholder is the owner of an Infant Formula Company!
- Billionaire Li Ka-Shang who is a Facebook Shareholder of 0.75% (an estimated $165 million value) owns Hutchison China MediTech Ltd.
This may not appear to be a substantial amount, however when you review the shareholder list for Facebook it is a substantial influence.
Hutchison China MediTech Ltd announced on May 26, 2011 that it will enter the Chinese infant-formula milk powder market through cooperation with Hain Celestial Group Inc, a leading US natural and organic products company.
“By launching Earth’s Best and Zhi Ling Tong co-branded organic infant formula in China, the companies are targeting the country’s premium market” … China “sees 15 million newborn infants every year, thus the market potential of baby milk powder is huge”.
“In the next five years, the company will strive to gain 2 percent market share, which equals some $123 million.”
- A fast mention that Interpublic Group which is another Facebook Shareholder of less than 0.5% (an estimated $110 million value) is the parent company of Draftfcb, and Lowe + Partners.
Draftfcb client list includes Nestle and Pfizer. Both companies are known for infant formula. Lowe + Partners also list Nestle as a client.
You might ask what this has to do with breastfeeding photos on Facebook. That is a simple answer; however, you tell me why Facebook’s shareholders who invest in an infant formula company would want to stop the promotion of breastfeeding?
There are many debates and disagreements within our society of how to raise a child. But there is no synthetic substitute that can compare to true Organic Milk from a mother.
Society should be changed for the better, to a culture that promotes Formula Free babies and supports breastfeeding. What society seems to forget is that breastfeeding is normal! The more you see something, the more normal it becomes and the less people will relate a bottle to a baby before a breast.
It seems that Facebook while free to its users comes with a price. Social networking is controlled by those who can afford to control it. One thing the formula companies will never be able to market and never understand is the bond that breastfeeding creates. We do not breastfeed to save money (that is just a bonus), we breastfeed because it’s the best thing for our babies, ourselves, and our environment!
Breastfeeding moms make a difference! Keep up the great work and if you want to pass on the research we’ve done, feel free to Share on Facebook, Tweet it or pin it! We can all make a difference and you already have!
This time last year things were looking a bit bleak at Lactivist and there was a chance that I would have to close down.
This time this year I am pleased to say that I have no intention of closing and with huge amounts of help from the amazing, talented, knowledgable and downright lovely Lactivists who have taken the weight off me by becoming admins on the Lactivist Facebook page. The continued support from fantastic Lactivist Sponsors who advertise on www.lactivist.net and literally keep it running by paying towards it’s running costs and of course my wonderful customers at www.lactivist.co.uk and www.lactivistbling.co.uk some of which have stood by me for the 7 years I’ve been open.
You have all rallied round and helped things turn around at Lactivist and as a result I’ve been able to use some of the money coming in to produce flyers that promote breastfeeding, written with your help on Facebook. Next year I plan to do lots more of this type of thing, we already have a new one in the pipeline aimed promoting breastfeeding to people who run cafes and shops.
I’d like to give huge thanks to Antonia and Erica at www.becomeamumpreneur.com and Anne at www.scribere.co.uk for their help with attracting and keeping advertisers on Lactivist.net. Arianna and Michael at www.ihelm-enterprises.co.uk for fantastic customer service and technical help in times of crisis and lastly I’d like to give a special thanks to Georgina who’s amazing photos of her daughter in Lactivist t-shirts made it possible to get them into the NCT shop.
It’s been a tough year but worth the effort.
Thank you again everyone
How did you get started as a Lactivist?
It was a reaction to criticism about breastfeeding my small baby, I went home and designed a pro breastfeeding t-shirt then people started to ask me where they could get some. I sold a few hand painted ones on ebay then with the proceeds got some professionally screenprinted.
Why do you do this work? What do you enjoy?
I do this because there is a need for it, women work hard to breastfeed and don’t need negative comments. Lactivist slogan t-shirts stop negative comments in their tracks. I enjoy positive feedback from customers about the quality of my t-shirts (Which are organic and fairly traded) and I also love hearing that my designs have made a difference and people have had good experiences when their children wear them.
How do you like running a business? What business advice can you share?
If I won the lottery I wouldn’t stop doing this but at the moment I work silly hours each week for very little money. I’d advise people to get savvy with Facebook.
What type of training or education did you receive?
I have a design degree in Fashion and Textiles.
Do you have any “aha” moments or insights to share about your work?
I’m a designer so I’m working out designs in my head 24hours a day anyway, I often dream about them.
What advice can you give to anyone that wishes to become a Lactivist?
Don’t be afraid to stand up for what you believe in.
Please share anything else you would like to include:
If there came a time when Lactivist wasn’t needed I’d rejoice. If people’s feeding choices were left uncriticised and new mums were educated and knew the risks of formula before their babies were born I’d be as happy as it is possible to get. I would love Lactivist to be obeslete.
Lisa is a 40 something single mum who lives in Bristol with her 8 year old boy. She also designs websites and works as a freelance graphic designer and writer.
www.lactivist.co.uk – Pro breastfeeding t-shirts, bags, hats, cards and badges
www.lactivist.net – Lactation Activisist Breastfeeding Network for news, views, advice, events and competitions
www.lactivistbling.co.uk - Breastfeeding reminder bracelets and nursing necklaces.
Cow&Gate want mummy bloggers to do their marketing for them. They’re promoting a product – follow-on milk for 1 yr olds – in order to increase brand visibility of all their milks including infant formula.
It is illegal to promote infant formula (for babies under 6 months) but follow on formula has been created to get around that loophole. There is no need for the stuff at all. The world health organisation recommends exclusive breastfeeding to 6 months then continuing breastfeeding until at least the age of 2 while introducing solids. It doesn’t recommend fake milk.
This campaign kicks off with the UK’s first ‘Toddler Census’, aiming to explore what life is like for British toddlers, from the contents of their wardrobes to their diets and lifestyles and it focuses on Growing Up Milk, a milk specially made for toddlers.It is thought that the growing ‘mummy blogger’ community has been identified as a key target, given its growing importance as an information source for parents. The campaign will blend traditional media relations with digital, SEO and social media activity, as well as a ‘mum’ word-of-mouth campaign. The Baby Milk Action
website says that Mothers with problems are more likely to phone Cow & Gate for advice than La Leche League or the National Childbirth Trust.
What is wrong with Cow and Gate?
“Cow & Gate are among a number of babymilk companies who regularly violate the WHO code of conduct which was produced to regulate the marketing of babymilk formulas in developing countries.
Unigate associate company Nutricia is listed as a frequent violator of the WHO Code by promoting baby milk in healthcare facilities and to health workers, and giving free samples or supplies.
Their Cow & Gate Plus products used pictures of babies on labelling in Sierra Leone in 1990, and carried no health warning or reference to advice from health workers.”
You can see more recent violations of the code here – http://www.babyfeedinglawgroup.org.uk/monitoring/monreportcandg.html
“In 2010 Nestle tried a similar thing by inviting 20 bloggers to become part of the “Nestle Family”. At least one of the bloggers initially invited to the event reportedly declined the invitation based on Nestle’s history as one of the four most boycotted companies in the world. The Nestle boycott began in the 1970′s, fueled in large part by Nestle’s alleged ongoing violations of the WHO International Code of Marketing of Breast-milk Substitutes. However, many bloggers accepted the Nestle Family invitation, which sparked an intense debate across Twitter and the blogosphere regarding unethical sponsorships and blogger integrity.” (http://sheposts.com/content/blogher-10-picks-nestle-sponsorship-what-will-boycotters-do)
The paragraph above is a direct cut and paste from http://sheposts.com/content/blogher-10-picks-nestle-sponsorship-what-will-boycotters-do
Thank you so much to R who flagged this up to Lactivist.
I agree with her that it would be wonderful if bloggers could make this backfire for Danone who own C&G and are now nearly as big as Nestle worldwide in formula sales.
Feel free to use any of these as profile pictures for Facebook or Twitter or on forums.
I just ask that you don’t use them for commercial purposes and if you can please let people know where you got the image from – www.lactivist.net.
To get the image you want go to www.lactivist.net and www.lactivist.co.uk to find the one you want – right click to save the picture.
Breastfeeding in Plymouth is supported by Public Health, the City Council, Children’s Centres, and many local businesses.
In 2003, the first Latch on Breastfeeding Group was launched in Tesco’s Café at Transit Way, by Health Visitor Jan Potter and Sure Start Midwife Sue Cheney. From that small beginning, we now have 12 Latch on groups in the city, which are sited at, or supported by Children’s Centres.
The Children’s centres free ante-natal classes ‘Great expectations’ include a two hour breastfeeding workshop which gives information about the support offered by the Latch on groups and encourages mothers (and partners) to visit.
So what is a Latch on group?
They are run by a health professional who is Band 3 or above, and who has completed the one day Unicef Breastfeeding training (as a minimum). They are supported by volunteers peer supporters who have had a 10 week training course, and who have regular Network meetings where training updates are delivered.
They are primarily social groups for breastfeeding families, for mothers to meet other breastfeeding mothers, and make new friends. They are also a ‘safe place’ to practise breastfeeding in public, – many mothers say that they fed outside the home for the first time at a Latch on group.
The groups also offer nursing bras at a heavily discounted price, and all groups have peer supporters who have had training in bra fitting to ensure a good fit. We stock bras by Bravado and NCT.
We also sell hand breast pumps at a discounted price, and for Breastfeeding week we are offering them for an unbelievable £5!
Although the primary aim of the groups is social, the peer supporters and health professionals offer breastfeeding information and support, and are experts at helping mothers with positioning and attachment, and common breastfeeding issues.
Because we take a multi-agency approach, we have midwives refer mothers to us, and we can refer mothers to more appropriate support if necessary.
We also have good links with the NCT.
Plymouth as a City signed the Breastfeeding Manifesto in 2008.
As a result ALL Plymouth City Council properties such as Museums, Libraries, and Council Offices etc. are Breastfeeding friendly.
We now have Jan Potter as Breastfeeding co-ordinator, and myself as Breastfeeding peer support mentor, to organise and deliver the training of peer supporters, and support breastfeeding in the City.
As well as the groups, we now have peer supporters going into the ante natal, and Transitional care wards of Derriford hospital, helping mothers right from the start, and directing them to their local group on discharge. We have links with the Plymouth and Surrounding areas Home birth group as well.
We have produced with Real Baby Milk a Plymouth Guide to Breastfeeding which is also available to download in Polish and Kurdish. This contains useful breastfeeding information, and details of the Children’s centres, Latch on groups and friendly places to breastfeed in Plymouth. We have also produced several helpful leaflets such as a Grandparents leaflet and a skin to skin one which are available at the groups, Children’s centres and on the website
In association with Real Baby Milk, we launched a kite marking scheme, for breastfeeding friendly businesses which is growing every year. The full list can be found in the Plymouth Guide, and on the Latch on website.
The website is www.plymouthlatch-on.org.uk and it has downloadable versions of our leaflets and guides, a list of friendly places, information about Latch on and Great Expectations, and links to other sources of support.
For Breastfeeding week this year, we are having parties at some of the groups, a Tea party at Monty’s (on the Barbican), and on Saturday 25th June we will have our Latch on city bus parked all day at Frankfort Gate, offering breastfeeding information and support. We will be joined by the Devon Real Nappy project, Kali Slings and ‘Cakes and Faces’ (the last two are businesses run by peer supporters).
We have a breastfeeding quiz which will run all week in the groups and Children’s Centres, and will be available to the general public on the Saturday. We have been donated prizes from local companies, and will draw for these from the correct entries on the 30th June.
We are also going to launch a Business Charter mark through the Healthy Business Scheme so that businesses can sign up to be supportive of their breastfeeding employees and visitors.
We have achieved a great deal already, and are looking to do more to protect, promote and support breastfeeding.
If you have any questions or queries please feel free to contact me on Amanda.email@example.com
Mandy Chapman, Breastfeeding peer support mentor and student NCT BFC
As Parents in partnership volunteer mothers we are celebrating breastfeeding awareness week by recognising Bridgend as a breastfeeding community, where mothers in Bridgend are being supported to give their babies “the best start for life”.
Jamie Oliver is in schools working with children, demonstrating that the best nutrition provides the best results, talking about the calorific content and the resultant poor diet. We all need to think of starting before this, breastfeeding is the only fast food that is part on normal physiology and the reproductive cycle. We are fighting for women to regain control of what should be a woman’s domain, in becoming educated and providing each and every woman with the knowledge and skills that we have lost over the years with the introduction of formula milks with its resultant same effects as poor diet in the young children targeted by Jamie Oliver in his campaign for healthy school meals in children.
A baby has a natural intuitive choice to breastfeed; all its reflexes are deigned for a baby to make its way to the breast to initiate feeding. Education can give mothers a clear understanding of her baby and their abilities.
Our campaign in Bridgend has attained us over 80 breastfeeding peers supporters trained within the area, with seven support groups running, within Caerau, Bettws, Ogmore Vale, North Cornelly, Porthcawl, Bridgend and Brackla. We have also registered over 80 Premises around Bridgend that are ‘Breastfeeding Welcome.’ Mothers perpetuate the message to other mothers and normalise breastfeeding. For a mother to make a choice on feeding we will need education, there are no better educators than your peers. For each one of us that has benefited from education it has allowed us to spread the word, “walk the walk” and “talk the talk” and wear the t-shirt. We think it is admirable that all these mothers in our charity have taken these steps to benefit not only themselves but others.
Lu Rees, chair of PIPSW, commented:
‘Breastfeeding week for pipsw is an opportunity to celebrate not only the support for breastfeeding mums that is provided, but also the success of partnership working, which has enabled us as a charity to back into communities and give something back.
Our volunteers work hard to provide a high service of support to breastfeeding mums and do a fantastic job!
PIPSW started as a small voluntary organisation by a group of parents and midwives who had a vision to achieve a better outcome in our communities for new and expectant parents; 4 years later, we are achieving these outcomes.
I would like to take this opportunity to thank each and every volunteer, both past and present who has contributed to the success of PIPSW.’
As an ongoing part of our campaign we challenged Mothercare stalls throughout Wales in conjunction with the Royal College of Midwives to become Breastfeeding Welcome a scheme run by the Welsh Assembly. During National Breastfeeding Awareness Week peer supporter mothers will be managing a stall within Mothercare in Bridgend. To date ten Mothercare stores have come on board, including Bridgend and Swansea. We have also approached leisure centres and libraries in the area to become breastfeeding welcome.
First Minister Carwyn Jones supports Parents in Partnership and states ‘I am pleased to be a supporter of Parents in Partnership Wales, and know of the good work that their dedicated team, and trained peer mentors carry out with Mums in the area. Breastfeeding has proven to be the best start that you can give to a new baby and I warmly welcome the news that stores in Bridgend are joining the “feeding friendly” scheme. It’s great that Parents in Partnership are raising awareness of this crucially important message.
To celebrate this we are all gathering together at Mothercare at 10.15am on Monday June 20th to give them their award, Wyn Griffiths Chair OF ABMU will be giving the award, and Deputy Mayoress of Bridgend Marlene Thomas will also be present. We are then doing a sponsored pram push/toddle waddle through Bridgend to the leisure centre that is also Breastfeeding welcome.
The pram /push toddle waddle is to raise funds for breast pumps for neonatal unit and other babies that have had early difficulties with feeding. We have three mums who have attended our support groups supporting this and willing to share their stories. They have had experiences with neonatal services and have some incredible stories.
Oliver’s mum, Melanie Johnson says ‘after Ollie was born I was left feeling shocked and numb, I was supposed to be enjoying a cuddle with my new baby while he happily breastfed. Instead he was 25 miles away in the Neonatal Intensive Care Unit (NICU) at Singleton Hospital undergoing a new cooling therapy that would reduce his chance of severe brain damage. Ollie was under sedation for 3 days and was then fed via a tube for another week. So I had to hand express to try and get some of the protein rich, antibody packed first milk (colostrums) and then use the breast pumps at the hospital every 2 to 3 hours to provide him with enough breast milk for his feeds. I was under a lot of pressure to keep up with the high demand for milk and I was also having difficulty establishing my milk supply because I was still recovering myself. Despite our difficult start I managed to breastfeed Ollie for 24 months. I feel that the amazing support I received has helped me to achieve this. Parents in Partnership support groups were fantastic as we could share our concerns and offer each other support during our breastfeeding experience. By breastfeeding Ollie, I truly believe it has been the best possible start for him and has helped him grow into the strong and bubbly little boy he is today.’
Mum to premature twins, Sarah Smiles tells her story. ‘Our twin boys were born 7 weeks early (33 weeks) at POW Hospital, Bridgend in November 2011. I was fortunate to have a trouble free delivery and afterwards our boys were taken to the Special Care Baby Unit. As they were so premature, they had to receive my breastmilk through a nasal tube as they did not yet have their suckle reflex. I was on the maternity ward for the first week where I used a pump to gather my milk. After a few days I was encouraged by the nurses in SCBU to put the boys to the breast as often as I could for them to familiarise themselves with the smell/touch etc, and eventually when the boys were almost two weeks old, they latched on for the first time. Once they were moved to the nursery I would put them to the breast every time their feed was due to wean them off the nasal feeding tube and for the final week, I was moved into the mother and baby unit so that they could be fed exclusively from the breast before coming home. During their stay, I received fantastic support from the staff that helped me and the boys master the art of latching on, and eventually the skill of feeding both at the same time – which came in very handy. The advice and support I received was outstanding and their encouragement was invaluable during the highs, and also the tearful lows, soon there was no stopping us! Six months on and I can honestly say I absolutely love breastfeeding my boys. Breastfeeding was always what I planned to do, and I’ll always be grateful for the support I received at the hospital, and also the continuing support I receive from my local breastfeeding group Parents in Partnership. I’d encourage everyone to breastfeed their babies, it’s the best experience I’ve ever had.’
Lucy Hutchins’s son Charlie had a difficult start to life after experiencing surgery at the Kings College Hospital London while still inside his mummy’s tummy. Lucy says ‘for Charlie and I, being able to go to a support group was so rewarding. After Charlie spending 7 weeks in intensive care, fighting for his life, it was gratifying to be able to go to the Parents in Partnership groups and act like a normal mum and son. The other mums at the support group supported me and treated Charlie like a ‘normal’ baby, which helped us adjust to the difficult start we’d experienced. The relaxed and supportive nature of the groups really helped and become an enjoyable part of our week.’
Cathy Dowling Head of Midwifery ABMU Healthboard said ‘although you would think breast feeding is such a natural thing its not always the case for every mother and their baby. There is strong evidence to suggest that support and accurate information from all health professionals and women who have had similar experiences is crucial to success. We have valued greatly all the hard work and dedication from the parents in partnership and all the support they have given not just women but the midwifery staff too.’
The leisure centre has fully supported the event and we are looking to celebrate the partnership working that has occurred across all Bridgend to make this happen. Lucy will talk on Charlie’s amazing start to life, and her determination to breastfeed. There will be stalls of interest to the mothers and play facilities for young children so that mums can enjoy a fun day.
There will be raffles for further fund raising and it is with thanks to local businesses in Bridgend and Mcarthur Glen that have donated raffle prizes.
On the 21st of June the mums of Ogmore Vale who are just now completing their training are launching their support group between 10.00am and 12pm at Ogmore Life Centre.
On the 22nd June we are celebrating by having a meeting where we are inviting health professional to join us in Neath Port Talbot hospital, there are now two support groups with a third planned for the area and many are that are breastfeeding welcome thanks to our mums. We are looking to expand our network to ensure mothers in Neath Port Talbot can have the same level of support.
If anyone would like more information regarding Parents In Partnership, please email firstname.lastname@example.org Or visit our website www.pipsw.org.uk
This is from the TIPS newsletter
Send Sharon your stories and photos and if they are featured in future newsletters they could win you a signed copy of Breastfeeding: the essential guide
“Marking National Breastfeeding Awareness Week 19-25 June 2011
“I was disappointed that the NHS decided to cancel this year’s National Breastfeeding Awareness week as part of the budget cuts. You can read more about this here…
It’s not surprising that UK rates of breastfeeding are so low when the Department of Health fails to support an awareness-raising event that has the potential to promote healthier babies and, in the longer term, save the NHS money!
Undeterred, TIPS® have decided to mark National Breastfeeding Awareness Week 2011 and celebrate all things breastfeeding. Please send us your stories and photos – if featured in future newsletters, these could win you a signed copy of Sharon’s book Breastfeeding: the essential guide. You can check out our FAQs on breastfeeding or download the TIPS® factsheets on breastfeeding and tongue-tie from the ‘for parents’ section of our website.”
BREASTFEEDING FLASHMOB to challenge low breastfeeding rates.
Time: 2pm Friday 24th June, central Leeds.
Please visit the facebook page for more details.
Here are a few events organised for the week of 20th June which is National Breastfeeding Awareness Week. (At least, it is in Wales – in England it’s deemed a waste of precious cash & so it’s been cancelled!! Very short-sighted, and the subject of a petition set up by Lisa Lactivist, as well as a Campaign by Baby Milk Action.)
Latest news – the petition is being shared by Bounty!!
Further news – BFAW now heavily supported by RCM & Mothercare instead.
This is all from http://flintshirefeeders.blogspot.com/2011/05/breastfeeding-awareness-week-bfaw.html for more information about events please visit the Flintshire Feeders website or their Facebook Page
This listing has been drawn up from several sources, but it’s not definitive, I’m sure – please feel free to add more, or to correct what I post (either in a comment below, or on the Flintshire Facebook page).
A general note, before the events:
Peer Supporter, Sara Evans, has been in touch with all North Wales MP’s, AM’s, MEP’s to ask them to sign their High Street offices up to the BF welcome scheme as a symbolic gesture to show their support for new mothers and babies – some have already responded very supportively!
Just one example of the amazing work that is being done by mother-to-mother volunteers.
Picnic in Conwy – Saturday 18th June
sharing from the Conwy group:
First of all, the week will begin with a family picnic in the park…
Taking place at Bodlondeb Park, Conwy from 12.30am.
See the facebook page here (https://www.facebook.com/event.php?eid=193673077347410)
I hear it went well & the weather was perfect!
Peer Supporters’ Meeting – All North Wales Regions
Monday 20th June
The first Gathering of Breastfeeding Peer Supporters (also co-ordinators & community midwives) from across all the areas of North Wales. We will meet in Rhyl and spend the day networking, learning from each other’s experiences, and hearing presentations from speakers. Sharon Breward (LC), and others will present workshops on various topics.
More info available in a doc on Conwy BFF group, where Siona revealed the venue will be the community centre at Rhyl Firestation! I’m sure we’ll all be far too busy to ogle at Firemen, or their calendars (http://dave6.posterous.com/fw-2011-naked-fireman-calendar).
Sadly, numbers are going to be limited by the space & lack of childcare (tiny budget as always, here) – but we hope the next such event will be more child-friendly. If you are bringing a baby on June 20th, babes in arms/slings will be OK but they should be non-mobile. (Insurance at the venue is the restriction, apparently.)
There will be a few items from Lactivist for sale (at a discount price for PS).
The event will be opened by the A.M. Ann Jones!!
Walk at Loggerheads – Monday 20th June
Ma’s Bar, Mold’s Breastfeeding Support group are hoping to repeat last year’s very enjoyable walk in Loggerheads Park. Last year the Caffi Florence obliged with cupcakes decorated as very tasteful boob-cakes (pink icing & strawberries, in case you are after tips) – and Sarah’s just confirmed that they will do so again this year. Walkers will meet outside the cafe at 11 am.
Ideal for those who’d like a short stride out with dogs. The walk is even more pram-friendly now, but if you’re babywearing maybe you’d like to walk the longer routes. Facebook event page for this walk.
Broughton Shopping Park
The Health Visitors, Midwives & other maternity support staff are sending delegates to a large Retail Park nearby (Broughton) where they will be talking with Parents & Grannies, answering questions, aswell as handing out BFAW freebies, leaflets etc. They have attended before and always make a point of discussing the issue of BF in public with the cafes on site.
Mothercare: Sealand Rd.
You may have heard recently of the actions of the RCM & Mothercare to reinstate the cancelled BF awareness week. Peer Supporters from Flintshire are going to be hanging out in Mothercare near Chester during BFAW week (various times). Midwifery staff from Chester are also attending. Hoping to meet lots of parents-to-be.
In Wrexham, the Peer Supporters are focussing on their groups (including the newest addition, at Caia Park) – they have arranged for a series of adverts on Heart FM throughout this week and next – promoting the groups, BF, and Peer Support. They hope this will boost attendance & community awareness.
Walk at Alyn Waters Park, Gwersyllt – Thursday 23rd June, 10am-12 noon
The NCT have a regular walk named Prams in the Park, and they are happy to have a joint do for this week (it is usually open to anyone, actually). The Peer Supporters from both Flintshire & Wrexham should find this a convenient spot. Page about Alyn Waters: here.
Again, this park is a lovely spot for a walk with or without a pram/ toddlers. It’s also blessed with a cafe, so even if the weather is poor, do still come along for a natter!
Facebook event page for this walk.
Birkenhead Flash Mob – Saturday 25th June
More details on the Facebook page,
A dance routine is being practised! Organised by the BF support workers in Wirral’s HomeStart.
Turn up & cheer them on!!
Birkenhead, in the square outside House of Frasier, Saturday 11am.
(Press report here: Wirral Globe )
Snowdon Trip Saturday 25th June
sharing from the Gwynedd group:
All Aboard the Breastfeeding Express!!
To celebrate National BF Week we are hoping to have a trip up Snowdon on the train, with as many BF mums, babies and supporters as possible and a press photo at the summit. This has been very popular – there have been enough people booked on to charter a train – the aim now is to fill it!
The train leaves Llanberis at 1pm on Saturday 25 June. As this is a group booking, please DO NOT buy your tickets online / individually. You will need to bring cash on the day and we will pay for the tickets together at that point.
Child £13 (age 4 – 15)
We need 54 paying travellers (adults or children) to charter our own train, and we need to confirm this number with the railway by 1 June.
To give plenty of time to purchase the tickets, take photos etc. we need to meet at the train station at 12pm midday on Saturday 25 June.
More information about the journey, how to get to the station, parking, etc. can be found here:
www.snowdonrailway.co.uk but please especially take note of the following:
- Children – A child is classed as between the ages of 4 and 15. Children aged 3 years and under may travel free of charge as long as they sit on an adult’s knee and do not occupy a seat.
- Can I take a rucksack, pushchair or bike onto the train? – Snowdon Mountain Railway regrets that due to lack of space it is not practical to carry large, bulky items. Pushchairs may be left, at the owner’s own risk, at Llanberis station with the platform staff for collection on return.
- Are there toilets on the mountain? – There are toilet facilities at the Llanberis Station and Hafod Eryri at the summit of Snowdon. Please note there are no toilets or other facilities at Clogwyn or elsewhere on the mountain.
We are advised to bring slings, backpacks & toddler harnesses as there are steep drops and children need to be secured. Sound like a great opportunity to learn more about Babywearing, and see lots of slings in action!
Each baby or toddler (3 and under) must have an accompanying adult.
Also make sure you bring warm clothing and sturdy footwear as it can be cold and windy at the summit. Only a few weeks ago, there was snowfall at the summit!!
If you plan to come, please add your name to the doc titled ‘Snowdon Trip’ at the Gwynedd and Anglesey Breastfeeding Peer Supporters Facebook page.
Do not pay online, you need to pay on the day to get group discount. You are welcome to invite other BF mums and their supporters. Adult tickets are usually £25 so it is a good price and should be great fun on the day.
2011 Festival Programme (Saturday 13th – Friday 19th August 2011, Ulverston, Cumbria, UK)
All events are FREE
For more information please visit www.thebreastfeedingfestival.org.uk/
Saturday 13th August – Saturday 27th August
Breakfast in Bed and other portraits, Ulverston Library, Kings Road, Ulverston (during library opening hours) An exhibition of breastfeeding portrait prints by the American artist Samantha Weber (www.samanthaweber.com) _______________________ Saturday 13th August
Breastfeeding Fair, in the Main Hall, Coronation Hall, County Square, Ulverston, 11am-4pm Stalls from charities and campaign groups, and local businesses, with prizes to be won, and something for everyone. This event includes a fashion show, which will be starting at 2pm.
Sunday 14th August
Latching On: The Politics of Breastfeeding in America, in the Meeting Room, Lanternhouse, Ulverston, 10am A screening of the documentary film by Katja Esson, distributed by Women Make Movies (wmm.com), followed by a discussion of the issues raised in the film, with (via Skype) Sally Tedstone, Development Manager, Breastfeeding Manifesto Coalition.
Baby Friendly – what’s it all about?, in the Meeting Room, Lanternhouse, Ulverston, 3pm A talk by Shel Banks, Baby Friendly Co-ordinator, Blackpool Victoria Hospital _________________________ Monday 15th August
Kangaroo Mother Care, in the Meeting Room, Lanternhouse, Ulverston, 10am A talk (via Skype) by Jill Bergman, author of ‘Hold Your Premie’
Milk Banking and Milk Sharing, in the Meeting Room, Lanternhouse, Ulverston, 3pm A talk by Gillian Weaver, Chair of UK Association for Milk Banking
Tuesday 16th August
Pregnancy Pampering, in the Meeting Room, Lanternhouse, Ulverston, 10am With Jade Litten, Nature’s Touch
Birth Art, in the Meeting Room, Lanternhouse, Ulverston, 2pm A workshop led by Kate Gray. All materials provided.
Wednesday 17th August
The Role of the Father in Breastfeeding, in the Meeting Room, Lanternhouse, Ulverston, 10am A recorded talk by Jarold (Tom) Johnston, IBCLC, Certified Nurse Midwife and Lactation Consultant
Fathers’ Breastfeeding Workshop, at Ulverston Children’s Centre, Lund Terrace, Ulverston, 3pm A workshop for fathers and fathers-to-be, by Sean Lancaster, Family Learning Assistant, Action for Children _________________________ Thursday 18th August
Baby-Led Weaning, in the Meeting Room, Lanternhouse, Ulverston, 10am A workshop by Gill Rapley (via Skype), co-author of ‘Baby-led weaning:
Helping your baby to love good food’
Elimination Communication, in the Meeting Room, Lanternhouse, Ulverston, 3pm A workshop on nappy-free babies – speaker TBC.
Friday 19th August
Baby Bumpkin, in the Meeting Room, Lanternhouse, Ulverston, 10am Baby yoga with Marie Wynn, Tatty Bumpkin North Cumbria, in two sessions as follows:
10am: Baby Bumpkin 1 (8 weeks to crawling)
11am: Baby Bumpkin 2 (crawling to 2 years)
Breastfeeding in Public, in the Meeting Room, Lanternhouse, Ulvesrton, 3pm A workshop, with Karen Butterfield, Treasurer and Press Officer, The Breastfeeding Festival.
Melinda Messenger champions first ever celebration of ‘boobies for babies’
Time: 2pm Friday 24th June, central London
An expected 100-200 breastfeeding mothers will all nurse their infants together in a flashmob, championed by ex-Page 3 favourite Melinda Messenger and organised by two mothers from Henley-on-Thames.
The mothers want to celebrate National Breastfeeding Awareness Week call for a more breastfeeding friendly UK and aim to improve on the shockingly low breastfeeding rates. Many women feel inhibited about breastfeeding in public despite the equality act passed in 2010 that protects women, allowing them to breastfeed their baby anywhere regardless of the baby’s age. The sight of a nursing woman is rare in the UK.
A recent survey of 1,200 women carried out by the National Childbirth Trust showed 65 per cent intended to not breastfeed for fear of being stared at.
Mother of 3, and winner of 2003 celebrity mum of the year award Melinda Messenger says: “The law says mums have the right to breastfeed anywhere but they can be put off by uncomfortable looks and embarrassed stares so we need to challenge British reserve and celebrate the act of breastfeeding in public.”
Overall, only 35 per cent of UK babies are exclusively breastfed at one week, 21 per cent at six weeks, 7 per cent at four months and only 3 per cent at five months of age (source: Office for National Statistics). This is despite the World Health Organisation recommending exclusive breastfeeding until six months of age. This shows there is something seriously wrong with the breastfeeding culture in the UK.
The flashmob is an independent group of mothers that are passionate enough about breastfeeding to try to improve on these scary statistics. By creating this large collection of nursing mums they hope to achieve the following:
* Encourage mothers to feel confident when they breastfeed in public.
* Help those who do not feel comfortable around nursing mothers to feel more at ease.
* Call for a more open- and healthy-minded attitude to breastfeeding for future generations.
* Remind people of the breast’s primary purpose, a natural part of our existence.
* Get breasts in the media for the right reason.
The originator and main organiser of the flashmob, Rose Tolhurst, says ‘”I was amazed at how the Facebook flashmob group grew so quickly. There are so many passionate breastfeeders out there who all want to do their bit to tackle society’s prudish attitudes towards breasts. If we can encourage even a handful of women to feed confidently in public then it will have been worth it. This is not a breast versus bottle issue, it’s bigger than that, it is breast versus society!”
Co-organiser of the flashmob, Anna Higgs, adds “It’s time for us breastfeeding mothers to take a stand. Boobs are for babies too, and we want to remind the general public that breastfeeding in public is natural and not an antisocial act. This is particularly important since according to a recent BBC documentary ‘Is Breast Best?’ the UK has the second lowest breastfeeding rates out of 36 European countries.”
Rose and Anna recruited the breastfeeding mothers through Facebook and by posting a ‘call to arms’ on various parenting and pro-breastfeeding websites. A straw poll of the flashmobbers reveal that 63% have received uncomfortable looks or comments from strangers while feeding in public.
Some of the mums in the flashmob have been made to feel acutely embarrassed by ill-judged comments from staff in hospitals, famous high street stores and coffee shops. For example, Kelly Parsons was having a cup of tea and feeding her baby in Starbucks. Even with her discreet nursing apron on a member of staff took offence and asked her to do it somewhere else next time! (For further personal stories and contact details please see supporting document ‘Breast Stories’)
Photos and case studies will be available on demand after the event.
Media enquires to:
Rose Tolhurst – Flashmob Main Organiser rose_tolhurst(at)yahoo(dot)com
Anna Higgs – Flashmob Co-organiser annacolette(at)gmail(dot)com
Rose Tolhurst blogs at: nurturewithsoul.blogspot.com
Anna Higgs blogs at: http://www.partmummypartme.blogspot.com/
WHO Breastfeeding Facts and Statistics http://www.who.int/topics/breastfeeding/en/
The Office for National Statistics performs its Infant Feeding Survey every five years. The figures from the 2005 survey were published in March 2008. http://www.ic.nhs.uk/statistics-and-data-collections/health-and-lifestyles-related-surveys/infant-feeding-survey/infant-feeding-survey-2005
Mother and Baby survey, carried out in conjunction with NCT. http://nctwatch.wordpress.com/2009/07/24/mother-and-baby-survey-reveals-mothers-worries-about-breastfeeding-in-public/
NCT Document summary: Key Baby Feeding Statistics from the 2005 UK Infant Feeding survey. http://www.nct.org.uk/sites/default/files/related_documents/DS14%20Infant%20Feeding%20Survey%202005%20Key%20Statistics%20%5BUK%5D.pdf
National Breastfeeding Week Info for 2011: http://www.lactivist.net/?p=2768
National Breastfeeding Week 2011 – A Call for Action
Urgent action you can take in National Breastfeeding Week ( 19th – 25th June 2011) to lobby for improved breastfeeding support so that all women can make informed choices about their infant feeding decisions .
Have your say in National Breastfeeding Week
National Breastfeeding week is a brilliant time for Breastfeeding Manifesto Coalition supporters to play their part in our shared aim to deliver the objectives of the Manifesto. Along with any local activities that you may be involved with, please join us and play your part to support the objectives of the Manifesto. Let 2011 be the year we hit 10.000 supporters and spread the word about the Breastfeeding Welcome Scheme .
(As there is some variation in the approach of the governments of the 4 countries of the UK we have developed slightly different sets of actions, please look for your country).
Have a great week and have your say !
For supporters in Scotland
1. Help us hit 10,000 supporters and e mail a friend
Go to : http://www.breastfeedingmanifesto.org.uk/email_friend.php and encourage your friends to become a supporter, the more supporters we have the stronger our influence with politicians.
Let 2011 be the year we hit 10,0000 supporters
2. Check if your MSP is a BMC supporter
Go to : www.breastfeedingmanifesto.org.uk/msp_supporters.php
if your MSP is not a supporter click on email your MSP www.breastfeedingmanifesto.org.uk/email_your_msp.php
3. Help us to spread the Breastfeeding Welcome Scheme
E mail or write to your Local Health Board with a suggestion that they consider joining the Breastfeeding Welcome Scheme (if there is no scheme locally), or they work with the BMC to link the local scheme to the Google maps section of the Breastfeeding Welcome Scheme web site (www.breastfeedingwelcomescheme.org.uk)
To find a sample letter click herewww.breastfeedingmanifesto.org.uk/publications.php
look for sample letter to Local Health Board re Welcome
For more about the Welcome Scheme go to:
For supporters in Wales
1. Help us to hit 10,000 supporters and e mail a friend
Go to e mail a friend:
and encourage your friends to become a supporter, the more supporters we have the stronger our influence with politicians .
Let 2011 be the year we hit 10,000 supporters
2. Check if your Assembly Member is a BMC supporter,
Click here: www.breastfeedingmanifesto.org.uk/am_supporters.php
if not click on the link to email your AMwww.breastfeedingmanifesto.org.uk/email_your_am.php
Before the May 2011 election all the AM were supporters of the BMC, let’s make that happen again
For supporters in England
You will probably be aware that since the arrival of the Coalition government we have seen that:
• National Best Practice advisors have had their roles discontinued
• Regional Infant Feeding Leads post contracts have ended
• Planned activities to support breastfeeding have been suspended
• Materials and leadership for National Breastfeeding Week have not been developed
This sets a very worrying trend and there is a significant risk that gains made over the last few years will be lost at a time when public services are under huge pressure. Hence there are some additional actions that we are suggesting for supporters in England. Now is our opportunity to influence the deliberations of the Department of Health.We want to make sure that Ministers and civil servants are clear that breastfeeding must remain a strategic priority for the new Department of Public Health
1. Help us to hit 10,000 supporters and e mail a friend
Go to : www.breastfeedingmanifesto.org.uk/email_friend.php
and encourage your friends to become a supporter, the more supporters we have the stronger our influence with politicians.
Let this be the year we hit 10,000 supporters .
2. Check if your MP is a BMC supporter,
Click on the link : www.breastfeedingmanifesto.org.uk/mp_supporters.php
If your MP is a supporter please send a letter asking for his / her support to raise the profile of breastfeeding with the new team in the Department of Health.
Find sample letter at :
http://www.breastfeedingmanifesto.org.uk/publications.php look for letter to MP who is a supporter
Better still visit your MP in his/ her surgery , MP’s represent an average of 60,000 people and receive hundreds of letters, telephone calls, e mails and invitations every week.They are usually required to be in Parliament from Monday to Thursday each week, when Parliament is sitting ( which roughly coincides with school terms). Friday is spent in the constituency, giving MP’s a chance to have meetings with their staff, attend local events and hold surgeries for their consituents. Contact with your MP in person is an effective way of building up a good relationship and encouraging them to take up the issue .
You will find details of your MP at :
http://www.parliament.uk/mps-lords-and-offices/mps ,enter your postcode into find your MP this will give you their details including web site address. Details of the MP’s surgeries will be there .
If your MP is not a BMC supporter click on the link to email your MP
Better still visit your MP in his/ her surgery ( see above for why this is important and how you can find out about the surgery).
3. Help us spread the Breastfeeding Welcome Scheme
E mail or write to your local Primary Care Trust or Local Authority with a suggestion they consider joining the Breastfeeding Welcome Scheme (if there is no scheme locally), or they work with the BMC to link the local scheme to the Google maps section of the Breastfeeding Welcome Scheme web site
For more about the Welcome Scheme go to:
You will find a sample letter at:www.breastfeedingmanifesto.org.uk/publications.php
look for sample letter to local PCT re Welcome
Breastfeeding Manifesto Coalition news
Over the Spring and Summer months we have Sally Tedstone working as the Development Manager for the Manifesto .
Sally’s background :
Sally has been a midwife for over 20 years ,has worked as an Infant Feeding Coordinator in maternity units, a Baby Friendly Manager in a PCT, as a Senior Professional Officer for UNICEF UK Baby Friendly Initiative and most recently has been the Healthy Early Years and Infant Feeding Lead for the Department of Health South West .
Thanks everyone and have a good week
For support with any of the actions please contact Sally at: email@example.com